Maryland’s Census Response Rate Above National Average, Governor Hogan Encourages Full Participation

Maryland Currently 13th in the U.S. in Self Response Rate; 5th in Internet Response Rate
Census Data Used to Distribute Billions in Federal Funds for Programs and Services, Local Economic Development and Planning Decisions

News Release, Office of Governor Larry Hogan

ANNAPOLIS, MD—Governor Larry Hogan today provided an update on Maryland’s progress in the 2020 Census and encouraged all citizens to complete their forms at2020Census.gov. Maryland currently ranks 13th in the U.S. with a 66.7% self-response rate, above the national response rate of 62.8%. Maryland ranks fifth in the U.S. in Internet response. Carroll County leads the state with a self-response rate of 78.4%, ranking 25th in the U.S. out of more than 3,200 counties.

“Our administration is committed to doing everything possible to ensure that every single Marylander is counted this year,” said Governor Hogan. “Every single response directly impacts the services our communities receive—funding for schools, hospitals, roads, and other emergency and essential services all rely on our responses. I urge every single Maryland resident to fulfill their civic duty and help shape our future.”

Every Marylander uncounted represents more than $18,250 in unaccessed federal funding for programs, including Medicare and Medicaid, the Supplemental Nutrition Assistance Program (SNAP), the Children’s Health Insurance Program (CHIP), school construction, emergency preparedness, and transportation projects. Census data also informs reapportionment and redistricting, and ensures that Maryland receives appropriate representation in Congress.

Several statewide and local initiatives are well underway to encourage Marylanders to respond to the Census, and to remind everyone to fill out the Census before October 31, 2020, including:

  • Coordination among state agencies to leverage all resources to reach Marylanders
  • Census messaging on buses, billboards, and radio stations
  • A weeklyCensus newsletterthat reaches more than 41,000 recipients
  • Social media messaging, including weeklyCensus Champions
  • Assistance to local Complete Count Committees to find ways of developing language-specific messaging in order to reach hard-to-count populations
  • Engagement with business and faith leaders
  • Participation in local events, including one this past weekend in Wicomico County, where the Maryland Department of Planning worked with local residents to fill out their 2020 Census

“While the Census is about $1.5 trillion dollars in federal spending, including $16 billion to Maryland, the Census is really about us as Marylanders,” said Planning Secretary Rob McCord. “The Census is about who we are as a state and how many people reside in each community. We count people, not just citizens, and this is our one chance for the next 10 years to paint an accurate portrait of Maryland and each of our communities.”

Maryland has adopted a 21st-century approach to the Census. In addition to the significant outreach on social media and as part of virtual and limited in-person events, Planning created several online tools to identify areas that require additional outreach. Governor Hogan, Lt. Governor Boyd Rutherford, and First Lady Yumi Hogan all recorded public service announcements about the 2020 Census, which can be found on the Maryland Census website atcensus.maryland.gov.

Planning created aLow Response Score and Hard to Countdashboard, which displayssocioeconomic and demographic profiles of selected Census tracts, which allows staff to target strategies to improve the Census response rates. Additionally, Planning recently added a map ofFood Distribution Centers and Census Tracts by Response Rate.This online mapping application displays Maryland food banks and distribution locations in relation to Census tracts, which staff can leverage to reach Marylanders at sites in low response areas. Planning is also working with the Maryland Food Bank to include informative flyers in meal distribution boxes across the state.

Additionally, Census takers will begin visiting homes that haven’t yet responded to the 2020 Census beginning in early August. All Census takers will wear masks, follow Maryland’s public health guidelines, including physical distancing, and wear an ID badge with their photograph, a U.S. Department of Commerce watermark, and an expiration date.

For more information about the 2020 Census in Maryland, please go to census.maryland.gov.