Maryland’s news tourism ad campaign invites visitors to be “Open for it”

News Release, Maryland Department of Commerce

Campaign aims to boost overnight stays, showcases the state’s water and culinary experiences

BALTIMORE, MD (April 17, 2019) – The Maryland Department of Commerce’s Office of Tourism has unveiled a new ad campaign built around the tagline ‘Maryland – Open For It.’ The campaign encourages prospective visitors to stay overnight and enjoy a range of the state’s water and culinary-based experiences, including sailing on the Chesapeake Bay, fishing in Western Maryland, eating the state’s famed steamed crabs, and visiting the beaches of Ocean City. Multiple versions of ‘Maryland – Open for It’ began running this week on television and will continue throughout the spring.

Targeted markets include the New York metro area, Philadelphia, Harrisburg, Pittsburgh, Cleveland, Washington, D.C., and Baltimore. The campaign also includes print advertising in national and regional magazines, as well as companion radio, digital and social media campaigns. The campaign was designed to leverage the state’s established business marketing campaign ‘Open for Business.’

“Our administration is proud to introduce this vibrant new tourism campaign, which speaks to the many wonderful experiences and unique destinations that make Maryland so special,” said Governor Larry Hogan. “Maryland welcomed more than 41 million people in 2017, and we look forward to this campaign driving even more visitors to our great state.”

“Commerce’s ‘Open For Business’ tagline aligns perfectly with this new tourism campaign, and together they work to promote Maryland as a great place to live, work and visit,” said Maryland Commerce Secretary Kelly M. Schulz. “As we continue to target specific markets for our advertising, we are seeing some impressive results. Over the last year, visitors from New York are up 10 percent, with visitors from Pittsburgh and Washington, D.C. increasing four and three percent, respectively.”

‘Open For It’ was developed over the past 18 months by the Tourism Office’s agency of record – Columbia, Maryland-based Marriner Marketing Communications.

“Maryland packs so many cultural, culinary, and water-related experiences into one truly unique place,” said Chris Just, Marriner Marketing Communications vice president and creative director. “This campaign we formulated is meant to be a call, a wish, an invitation to Maryland for all who are open for an unforgettable vacation.”

The Southern Maryland Chronicle is a local, small business entrusted to provide factual, unbiased reporting to the Southern Maryland Community. While we look to local businesses for advertising, we hope to keep that cost as low as possible in order to attract even the smallest of local businesses and help them get out to the public. We must also be able to pay employees(part-time and full-time), along with equipment, and website related things. We never want to make the Chronicle a “pay-wall” style news site.

To that end, we are looking to the community to offer donations. Whether it’s a one-time donation or you set up a reoccurring monthly donation. It is all appreciated. All donations at this time will be going to furthering the Chronicle through hiring individuals that have the same goals of providing fair, and unbiased news to the community. For now, donations will be going to a business PayPal account I have set-up for the Southern Maryland Chronicle, KDC Designs. All business transactions currently occur within this PayPal account. If you have any questions regarding this you can email me at davidhiggins@southernmarylandchronicle.com

Thank you for all of your support and I hope to continue bringing Southern Maryland the best news possible for a very long time. — David M. Higgins II




© 2019 The Southern Maryland Chronicle. All Rights Reserved. This website is not intended for users located within the European Economic Area.