181016-N-PO203-0051 ARLINGTON, Va. (Oct. 16, 2018) Nadine Villanueva Santiago, manager of the Navy's Trademark Licensing Office (NTLO), headquartered at the Office of Naval Research, Arlington, Va., talks about recently received items with her team, from left, Michael Badagliacca, Stacey Marks and Hassan Sudler. Royalties collected from the sale of licensed products using the Navy's trademarked logos goes toward community recreational programs supported by the Navy's Morale, Welfare and Recreation program. (U.S. Navy photo by John F. Williams/Released)

Building Morale: Navy Trademark Office Delivers Proceeds to the Navy MWR

ARLINGTON, Va. (NNS) — Last week, the Navy Trademark Licensing Office, headquartered at the Office of Naval Research (ONR), transferred more than $1 million—for the first time—to the Navy’s Morale, Welfare and Recreation (MWR) program, a quality-of-life program for Sailors and their families.

This money, which totaled more than $1.3 million, comes from royalties collected from the sale of licensed products using Navy trademarked logos, and goes toward community recreational programs supported by MWR.

“The trademark royalty funds have helped Navy Morale, Welfare and Recreation program staff members offer many fun and engaging activities, along with recreational leisure skills programs for Sailors and their families at installations worldwide,” said Jeffrey Potter, head of financial analysis at Commander, Navy Installations Command (CNIC) in Millington, Tennessee. “This initiative has been extremely important to CNIC fleet readiness, and we truly appreciate how this relationship has benefited quality of life programs at installations across the Navy.” 

181016-N-PO203-0051 ARLINGTON, Va. (Oct. 16, 2018) Nadine Villanueva Santiago, manager of the Navy’s Trademark Licensing Office (NTLO), headquartered at the Office of Naval Research, Arlington, Va., talks about recently received items with her team, from left, Michael Badagliacca, Stacey Marks and Hassan Sudler. Royalties collected from the sale of licensed products using the Navy’s trademarked logos goes toward community recreational programs supported by the Navy’s Morale, Welfare and Recreation program. (U.S. Navy photo by John F. Williams/Released)

Determining what types of items can carry the Navy’s trademark is the job of Nadine Villanueva Santiago, manager of the Navy’s Trademark Licensing Office (NTLO).

“Our job is to ensure that Navy-branded consumer goods available in the marketplace are ones that instill pride in the service and admiration for the men and women who serve,” said Santiago.

Currently, the Navy trademark appears on thousands of officially licensed products—including clothing, household goods, ornaments, watches and handmade goods. However, not every product Santiago receives makes the grade. Navy trademarks won’t be approved for alcohol, tobacco- or smoking-related items, drug paraphernalia, gambling- or lottery-related products, firearms, undergarments or products containing profanity or hateful language.

Since 2013, the NTLO has reviewed and tested the products that come through their office—from validating the appropriateness of an item, to reviewing factory audits for safe working conditions, to ensuring the quality of an item meets or exceeds expectations.

“If you buy an officially licensed product, you can guarantee that it’s been vetted and gone through the appropriate channels to ensure the item is of good quality and is not made in a sweatshop or factory with safety violations,” said Santiago. “Plus, you can feel good that a portion of the proceeds go back to the Navy through the MWR program.”

MWR is not the only Navy program to profit from the trademark office. The Navy Wounded Warrior-Safe Harbor program also benefits in another form. According to Santiago, product samples that are not requested to be sent back to the licensees are inventoried and transferred to the Wounded Warrior-Safe Harbor program. That program then distributes the items to warfighters enrolled in the program at Warrior Games or at medical treatment facilities.

“When we let licensees know what will be done with their samples, they typically don’t request the items back,” said Santiago.

The NTLO has more than 250 licensees. Navy licensed products are available globally including in major retailers and a variety of e-commerce websites. All officially licensed products will have a hologram or hangtag that identifies the authenticity as officially licensed merchandise.

And for Santiago, it’s these licensees—the ones that go through the proper channels—that help her office succeed in protecting the rich history and heritage of the Navy.

While the Navy has transferred more than $3.2 million to the MWR over the years, it should also be noted that each military service has a trademark licensing program office that manages its trademarks. As a whole, the Department of Defense trademark program offices have transferred more than $24 million to MWR programs for support of our nation’s warfighters and families.

To find out more about the Navy’s Trademark Licensing program, please visit https://www.navy.mil/trademarks.

The Southern Maryland Chronicle is a local, small business entrusted to provide factual, unbiased reporting to the Southern Maryland Community. While we look to local businesses for advertising, we hope to keep that cost as low as possible in order to attract even the smallest of local businesses and help them get out to the public. We must also be able to pay employees(part-time and full-time), along with equipment, and website related things. We never want to make the Chronicle a “pay-wall” style news site.

To that end, we are looking to the community to offer donations. Whether it’s a one-time donation or you set up a reoccurring monthly donation. It is all appreciated. All donations at this time will be going to furthering the Chronicle through hiring individuals that have the same goals of providing fair, and unbiased news to the community. For now, donations will be going to a business PayPal account I have set-up for the Southern Maryland Chronicle, KDC Designs. All business transactions currently occur within this PayPal account. If you have any questions regarding this you can email me at davidhiggins@southernmarylandchronicle.com

Thank you for all of your support and I hope to continue bringing Southern Maryland the best news possible for a very long time. — David M. Higgins II




© 2019 The Southern Maryland Chronicle. All Rights Reserved. This website is not intended for users located within the European Economic Area.