Automotive Brand Contest: award for Audi Communications


Success in the Automotive Brand Contest: The German Design Council has honored Audi Product Communications for its high-quality and innovative visualization of technical processes and complex technologies. The premium brand was awarded the “Winner” prize in the category Digital at the renowned design competition for its “Virtual Exhibits” communication tool.

“Audi also aspires to ‘Vorsprung durch Technik’ in communications,” said Udo Rügheimer, Head of Communications Model Lines, Innovation and Technology at Audi. “Advancements in digitalization open up entirely new possibilities for conveying technology with its concrete benefits as vividly as possible.”

Audi Product Communications has long used traditional exhibits to bring automotive technologies to life. The digitalization of exhibits is a logical consequence of the increasing digitalization in the vehicle and its ecosystem.

Audi Product Communications has developed virtual exhibits based on its own CAD design data from Technical Development. Room-filling holographic animations present technical details and functions in a didactically effective and memorable manner. The Audi Press Department is currently using Microsoft’s HoloLens data glasses for this “mixed reality.” The brand with the four rings is using these new opportunities primarily at press events where Audi experts demonstrate “Vorsprung durch Technik” in dialogue with the guests.

The use of virtual exhibits also offers advantages with respect to logistics, flexibility and presentation, plus they are easier to update.

Based on actual design data, virtual exhibits not only give a true-to-life illustration of the functionality of the individual systems, but also provide the observer with a precise internal view of the technology. This helps the viewer to visualize the interaction between charging and thermal management in the Audi e-tron, for example, or to comprehend the potential of the mild-hybrid system in the Audi A6.

This innovative concept for communicating technology convinced the jury of the Automotive Brand Contest. Audi Communications was therefore awarded the “Winner” prize in the category Digital. The German Design Council honors outstanding product and communication design through the competition, and highlights the fundamental importance of brands and brand design in the automotive sector. The awards ceremony will take place on October 2 at the 2018 Paris Motor Show.

The Southern Maryland Chronicle is a local, small business entrusted to provide factual, unbiased reporting to the Southern Maryland Community. While we look to local businesses for advertising, we hope to keep that cost as low as possible in order to attract even the smallest of local businesses and help them get out to the public. We must also be able to pay employees(part-time and full-time), along with equipment, and website related things. We never want to make the Chronicle a “pay-wall” style news site.

To that end, we are looking to the community to offer donations. Whether it’s a one-time donation or you set up a reoccurring monthly donation. It is all appreciated. All donations at this time will be going to furthering the Chronicle through hiring individuals that have the same goals of providing fair, and unbiased news to the community. For now, donations will be going to a business PayPal account I have set-up for the Southern Maryland Chronicle, KDC Designs. All business transactions currently occur within this PayPal account. If you have any questions regarding this you can email me at davidhiggins@southernmarylandchronicle.com

Thank you for all of your support and I hope to continue bringing Southern Maryland the best news possible for a very long time. — David M. Higgins II




© 2019 The Southern Maryland Chronicle. All Rights Reserved. This website is not intended for users located within the European Economic Area.