As part of the partnership, Toyota and the Overwatch League plan to develop an exclusive series called Access Granted that will present behind-the-scenes content to the community, centered around the unique journey of the esports athlete. The series, produced by Blizzard Entertainment’s MLG division, will air featured clips in live matches that promote the series. The featured clips will include players driving Toyota vehicles to and from the competition at Blizzard Arena Los Angeles, where all regular-season games of Overwatch League will take place.
Additionally, the Toyota C-HR will have on-site presence at Blizzard Arena Los Angeles and media placements surrounding Overwatch League.
The inaugural season of the league kicked off Wednesday, January 10. Twelve franchises representing major cities in North America, Asia, and Europe began their competition at the custom-renovated arena, where tickets for all four days of opening week were sold out.
“Toyota is excited to be a launch partner of Overwatch League,” said Steven Curtis, vice president, media and engagement marketing for Toyota Motor North America. “Our video feature, Access Granted, will provide fans with exclusive behind-the-scenes access to players and teams. We love the passion of esports fans and the goal of our partnership is to take Overwatch League and the fan experience to the next level.”
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
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